Introducing MakeWay.World

Introducing MakeWay.World

Introducing MakeWay.World! It has been a long road to get here, however we feel incredibly confident that a revolution in digital branding is upon us and will forever change the way companies engage with their customers. By Tony Kirsch Head of Professional Services,...
Four Benefits of a .brand

Four Benefits of a .brand

4 Benefits of a .brand From building trust to engaging more deeply with your customers, the benefits of a .brand can be as unique as your brand itself. 1. Create a Trusted, Secure Space  “If it doesn’t end in our .brand, stop. It isn’t us.” Teaching customers this...
Why Did Saxo Bank Move its Homepage to home.saxo?

Why Did Saxo Bank Move its Homepage to home.saxo?

Why did Saxo Bank move its homepage to home.saxo? This piece was originally published in full on LeapRate. It has been republished with permission. Saxo Bank’s decision to dump saxobank.com for home.saxo got a lot of attention and went viral on social media. ...
Six Things You Can Do Right Now with Your .brand

Six Things You Can Do Right Now with Your .brand

6 Things You Can Do Right Now with Your .brand Maybe you have a .brand and are ready to launch domains, but are thinking, “Well, it’s new, so that means time and hassle.” Take a cue from early adopters and you’ll see there are plenty of ways you can use your .brand...