by James Brown | Nov 14, 2016 | Latest News
Introducing MakeWay.World! It has been a long road to get here, however we feel incredibly confident that a revolution in digital branding is upon us and will forever change the way companies engage with their customers. By Tony Kirsch Head of Professional Services,...
by James Brown | Nov 8, 2016 | Latest News
Aussie Football Code Makes Habit of Brand Innovation with Its Branded TLD The world’s first sporting code to launch its own branded Top-Level Domain (TLD) has continued to flex its innovation muscle with a creative new endeavor. By Tony Kirsch Head of...
by James Brown | Oct 28, 2016 | Latest News
4 Benefits of a .brand From building trust to engaging more deeply with your customers, the benefits of a .brand can be as unique as your brand itself. 1. Create a Trusted, Secure Space “If it doesn’t end in our .brand, stop. It isn’t us.” Teaching customers this...
by James Brown | Oct 27, 2016 | News Slider
Why did Saxo Bank move its homepage to home.saxo? This piece was originally published in full on LeapRate. It has been republished with permission. Saxo Bank’s decision to dump saxobank.com for home.saxo got a lot of attention and went viral on social media. ...
by James Brown | Oct 17, 2016 | Latest News
6 Things You Can Do Right Now with Your .brand Maybe you have a .brand and are ready to launch domains, but are thinking, “Well, it’s new, so that means time and hassle.” Take a cue from early adopters and you’ll see there are plenty of ways you can use your .brand...
by James Brown | Oct 4, 2016 | News Slider
Google Launches Corporate Blog ‘The Keyword’ on .Google Domain As momentum builds in the world of .brands, there are some major players we as an industry have been watching closely for an indication of how their branded TLDs will become part of their...
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